La Madeleine’s new drive-through bakery is open in Addison

When La Madeleine closed in Addison in January 2019, North Texans lamented the loss of a reliable, homegrown French bakery in an easy-to-access area north of Dallas. But good news comes nearly two years later: The company opened a new restaurant a quarter-mile away, on Feb. 8, 2021.

The new La Madeleine, north of Belt Line Road at Montfort Drive, is a prototype — a test to see if this new style of bakery is popular among customers. It takes the place of a former Steak ‘n Shake.

Notably, this restaurant has a drive-through.

The Petite Market and Bakery, as it’s called, has a new menu of salads and sandwiches alongside grab-and-go items like charcuterie, snacks, desserts and wine. It’s not the first Petite Market and Bakery in the portfolio; there’s an existing one on Olive Street in Uptown Dallas.

Longtime La Madeleine favorites like the tomato basil soup and chicken Caesar salad will remain on the menu. New items include a Nutella croissant muffin and savory croissant “pockets.”

This shop also has a bigger coffee menu, with frappés and honey lavender lattes.

Diners still can eat inside the restaurant if they choose. But here, options abound: dine-in, grab-and-go, order ahead for curbside or order at the drive-through. It’s a significant change for the Dallas company, which opened its first restaurant in 1983 on Mockingbird Lane near Southern Methodist University.

The new prototype was designed to meet “today’s consumer preferences,” said chief operating officer Sheryl Fox.

La Madeleine Petite Market and Bakery is at 15125 Montfort Drive in Far North Dallas. It opened Feb. 8, 2021.

Correction at noon on Dec. 3, 2020: This story previously stated that the La Madeleine in Addison will have the brand’s “first-ever drive-through.” A restaurant in Grapevine once had a drive-through, though it closed more than 10 years ago.

For more food news, follow Sarah Blaskovich on Twitter at @sblaskovich.

Patrick Esquerre founded the restaurant chain La Madeleine 35 years ago. On Friday, Feb. 23, 2018 the restaurant chain will officially celebrate the 35th anniversary.

Updated Feb. 2, 2021 with news of the opening date: Feb. 8, 2021.