The supplier of dehydrated vegetables, herbs and spices has seen its demand for noodle seasoning increase more than five times in 2020 in China alone.
According to Mike Liu, chairman of BCFoods, convenience and shelf-stable foods were popular last year as people ordered take-outs and cooked more at home.
Liu told FoodNavigator-Asia many brands in China saw sales peaked during the pandemic period. One example is La Mian Shuo, a premium instant noodle company.
It saw monthly revenues reach around RMB30m (US$4.6m) last year, compared to just RMB1m (US$155,000) in 2019.
Tapping on this upward trend, BCFoods is set